An organization’s privacy team is sometimes seen by business leaders as little more than a hurdle that they must overcome when working on products and services. Privacy messaging often addresses risk, but privacy professionals should also emphasize to the business the value of robust privacy management, suggested Jodi Daniels, CEO of Red Clover Advisors, at a Data Privacy Board program. This article distills insights offered by Daniels and in‑house privacy attorneys from Bunge, Edward Jones and Levi Strauss & Co. on how privacy teams can demonstrate their value to business operations by focusing on business needs, providing relevant metrics, and adopting strategies to foster collaboration and overcome resistance to their critical function. See our four-part series on a roadmap for building an efficient global privacy program: “Organizational Structure” (May 4, 2022), “Scope and Prioritization” (May 11, 2022), “Buy-In, Scalability and Outside Resources” (May 18, 2022), and “Maintenance” (Jun. 1, 2022).