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May 13, 2026

Intuit CPO Discusses Managing Financial Privacy and Implementing AI Guardrails

  • Matt Fleischer-Black
    Cybersecurity Law Report
Intuit’s widely popular financial products TurboTax, QuickBooks and Credit Karma depend on highly sensitive personal data to operate. Balancing the law and that business reality falls to Elise Houlik, Intuit’s CPO, who drives the company’s data stewardship vision and advises on complex privacy, AI and interrelated regulatory issues. The Cybersecurity Law Report spoke to Houlik about the stakes around sensitive data, oversight of AI product features, the evolution of privacy operations and encouraging privacy protection inside a large organization. See “How CPOs Can Manage Evolving Privacy Risk and Add Value to Their Organizations” (Mar. 12, 2025).

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