Privacy teams might become more effective at securing sufficient budget by linking privacy initiatives to measurable business outcomes rather than to a “the government’s going to get us” narrative. At this stage, underfunded C‑suites are aware of enforcement risk – they just have chosen to accept it. To secure more budget, CPOs should shift the pitch toward operational impact, suggested Aaron Weller, Privacy Innovation & Assurance Leader at HP, during a webinar on building a better business case for privacy. This article covers ways to position privacy as an element of business infrastructure rather than as a cost center, distilling insights from Weller and Ricoh USA’s former CPO. See “How CPOs Can Manage Evolving Privacy Risk and Add Value to Their Organizations” (Mar. 12, 2025).